How relevant is that context for marketers?

[asikurrahmanshuvo]

Other segments such as gaming, finance and retail have also seen growth in app usage over the past year.

Using data in your marketing strategies can be a great way to find problems and opportunities.

People spend a third of their day staring at a single screen. This means that marketers have great opportunities (literally) in the palm of their consumers’ hands.

But for that to deliver results, you need to find a way to make deliberate mobile usage a direct channel that connects your audience, from entertainment to business.

Having a mobile-optimized website is no longer enough. It is the bare minimum uganda phone number list for any brand. People's attention to their phones is huge but also questioned. Getting their eyes to focus on your brand may not be such a simple task.

But we have some tips to help you with that.

Think of new channels
An important point in a marketing strategy is to understand the channels your audience is on. It has become clear that mobile usage is growing a lot worldwide. If you are not exploring digital channels very deeply, this has been almost mandatory in recent times.

Is it worth having an app for your business?
If your business has an app, you're probably closer to your audience than you think. Apps are great for collecting data about users, which helps develop more targeted strategies. There's also the benefit of sending push notifications and real-time offers, which increases the chance of engagement.

But be careful: there is no point in creating an app without any purpose. People are very picky about apps that compete for their phone's memory.