Compile All That Information and Create a Brand
Posted: Tue Jan 21, 2025 5:52 am
Ask yourself, “Why did I start this company? What makes me proud?” What drove you to start your company and how that manifests in your business practices is what makes you unique.
2. Talk to Your Customers
Ask your customers, “What do you like about our company? What don’t you like? Why did you choose us over our competitors? What are your pain points? When you listen to your customers talk about your business, you’ll get a better idea of what about your company resonates with people and what should be reflected in your brand.
3. Competitor Research
Look at your competitors’ websites. Ask yourself, “What do they italy telegram number database do well? What don’t they do well? What do they say about their company?” You’re looking for holes in your industry that will differentiate your company from your competitors.
Once you’ve researched your origin story, competitor tactics, and customer perspectives, it’s time to build your brand. What features excite you from your origin story and customer conversations? How do you articulate those features to differentiate you from your competitors? Once you’ve figured out these questions, you have your brand positioning.
Let’s look at building a brand with a concrete example. I worked for a technology consulting and headhunting company that had a history of success in a neighboring area and wanted to attract more people in more areas and gain new clients. They had more than one website to clarify that they were a consulting company. In order to stand out from other technical consulting firms and make people excited to work there, they will want to create a brand. We build the brand by following these steps:
● Origin Story: The owner started the company because he loved working with really capable developers and realized that the best way for him to do so was to start his own company.
2. Talk to Your Customers
Ask your customers, “What do you like about our company? What don’t you like? Why did you choose us over our competitors? What are your pain points? When you listen to your customers talk about your business, you’ll get a better idea of what about your company resonates with people and what should be reflected in your brand.
3. Competitor Research
Look at your competitors’ websites. Ask yourself, “What do they italy telegram number database do well? What don’t they do well? What do they say about their company?” You’re looking for holes in your industry that will differentiate your company from your competitors.
Once you’ve researched your origin story, competitor tactics, and customer perspectives, it’s time to build your brand. What features excite you from your origin story and customer conversations? How do you articulate those features to differentiate you from your competitors? Once you’ve figured out these questions, you have your brand positioning.
Let’s look at building a brand with a concrete example. I worked for a technology consulting and headhunting company that had a history of success in a neighboring area and wanted to attract more people in more areas and gain new clients. They had more than one website to clarify that they were a consulting company. In order to stand out from other technical consulting firms and make people excited to work there, they will want to create a brand. We build the brand by following these steps:
● Origin Story: The owner started the company because he loved working with really capable developers and realized that the best way for him to do so was to start his own company.