What was it like before optimization?
Posted: Tue Jan 21, 2025 5:55 am
A select number of form fields were chosen to fill out, in a very flexible and versatile way, multiple market segments. There were even open spaces in case the user wanted to add more details.
At the end of the experience, the user had access to the complete buyer persona , with an illustration image and everything. We even offered the possibility to download it as a PDF file!
This is what the Buyer Persona Generator homepage looked like:
Not bad, huh? Well... we'll see about that.
How does it look now after optimization?
Mind-blowing, isn't it? Click here for the full experience !
Why did I choose this experience?
Even though we were living through a global crisis due to italy consumer mobile number list the pandemic, our engagement level was well above average. People were looking for high-quality digital content, and well... modesty aside, here at Rock Content we are very good at what we do.
However, to our surprise, when we launched the Buyer Persona Generator, the results did not reach the peaks we expected. The audience simply did not engage with the experience until the end. We could see the movement, but the conversion numbers left a bitter taste in our mouths.
And since there aren't enough memorable experiences available online for such an important topic, why not optimize our own and help our audience ? So, I dove into the universe of the Ion platform to understand from the inside how to turn the Buyer Persona Generator into memorable content.
Practice this pattern every day to make it a habit in your daily life. Keep your power outfit for power tasks and avoid wearing it to bed or socializing. With your purpose clear, you will produce more than before.
At the end of the experience, the user had access to the complete buyer persona , with an illustration image and everything. We even offered the possibility to download it as a PDF file!
This is what the Buyer Persona Generator homepage looked like:
Not bad, huh? Well... we'll see about that.
How does it look now after optimization?
Mind-blowing, isn't it? Click here for the full experience !
Why did I choose this experience?
Even though we were living through a global crisis due to italy consumer mobile number list the pandemic, our engagement level was well above average. People were looking for high-quality digital content, and well... modesty aside, here at Rock Content we are very good at what we do.
However, to our surprise, when we launched the Buyer Persona Generator, the results did not reach the peaks we expected. The audience simply did not engage with the experience until the end. We could see the movement, but the conversion numbers left a bitter taste in our mouths.
And since there aren't enough memorable experiences available online for such an important topic, why not optimize our own and help our audience ? So, I dove into the universe of the Ion platform to understand from the inside how to turn the Buyer Persona Generator into memorable content.
Practice this pattern every day to make it a habit in your daily life. Keep your power outfit for power tasks and avoid wearing it to bed or socializing. With your purpose clear, you will produce more than before.