Social media and community managers

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Content creators, designers canada b2b leads and copywriters
C-level executives
Team members from other departments (think: sales)
With a team collaboration tool like Sprout Social, you can define approval roles clearly. Want to add someone to your social squad? Want to include someone whose sole job is giving posts their “green light?” No matter how big or small your team might be, Sprout enables you to designate authors and create workflows that keep your content moving.

A selection menu with authors and workflows. There are several authors listed and selected in the dropdown menu. The workflows listed include options to select all approvers and specific approver names.
Defined roles also make team work easier because you decide who’s involved in your social media approval process. You can choose who has permission to upload content and make changes and who’s the final person who approves the content.

A preview of Sprout’s post composition interface. There's a draft post from @mysproutcoffee about iced coffee being available year-round. Below that is an approval workflow section listing several approvers.
Here’s where Sprout’s flexibility shines. Whether you need a simple one-person sign-off or a multi-step approval process, we’ve got you covered. You can tailor permissions for each social profile, deciding who gets to post and who needs to give the thumbs up. Plus, loop in external stakeholders like agencies or clients for easier collaboration and approval.

Adding new team members or tweaking roles? Easy. Just hop into the Users & Social Profiles section to make it happen.

We recommend limiting the number of people involved in your social media approval workflow to help avoid bottlenecks and make sure that content moves from person to person in a timely manner. As a team, decide who must see your content before it gets published.