Professional responsibilities of a product manager
Posted: Tue Jan 21, 2025 6:36 am
The professional responsibilities of such a specialist include direct participation in all stages of the product life cycle:
Presenting the idea: At this stage, the work of a product manager has much in common with entrepreneurship. In most cases, decisions regarding the future of the product are made collectively by several parties, so it is very important to correctly present the idea and convey its meaning.
Analysis of the target consumer's needs: it is necessary to monitor existing competitors, organize qualitative and quantitative research. For example, segment the target audience (TA) by age and socio-demographic characteristics. Such analysis is necessary to form a portrait of a potential buyer.
Systematization stockholder database of ideas and ideas about the new product: you should collect the opinions of all department heads of the company. For example, if we are talking about an application, you need to discuss with the project participants the expected time of development of the program and its content. The collected ideas and opinions should be systematized and used to set tasks for the next sprint.
Forming a generalized vision of the product and developing directions for its development: it is necessary to create a specification of a new product or service. Here it is important to clearly indicate the main parameters: what is planned to be created, what goals should be achieved, by what criteria success will be assessed, etc.
The essence of the work of a product manager
Source: shutterstock.com
Developing a product roadmap: It is necessary to think through the plan of activities and establish the most important points in the context of managing a new product or service, taking into account business objectives. For example, for some companies, the key parameter is the speed of testing hypotheses.
Developer control: the team's work progress should be analyzed. It is important to identify emerging difficulties and factors that can be improved (for example, you can invite another designer to the team). The work of product developers is divided into separate sprints and organized according to the Agile methodology. The result of each stage of activity should be an additionally created value of the product. This should be a visible or measurable aspect: a new function, a button, or an improvement in the consumer experience.
Testing the minimum viable product (MVP): assessing the minimum viability of the product being created. In other words, it is necessary to find out whether there is enough functionality for consumers to start using the product or service. It is necessary to identify areas for improving the product, analyze marketing indicators, and interview consumers.
For example, you can work with your team to identify the difficulties that users encounter based on user feedback (what functionality is not in demand, what buttons were not pressed, etc.). Based on the results of such work, tasks for subsequent sprints should be formed.
The job description of a product manager includes establishing effective interaction with all interested project participants (developers, product analysts, designers, content managers, investors, company founders, department heads, etc.). The nature, level and order of such communication determines the size of the enterprise.
The product manager must take direct part in developing the product idea and its development strategy, analyzing the requests of the target audience, and establishing priority points within the development of a product or service.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download docu
Presenting the idea: At this stage, the work of a product manager has much in common with entrepreneurship. In most cases, decisions regarding the future of the product are made collectively by several parties, so it is very important to correctly present the idea and convey its meaning.
Analysis of the target consumer's needs: it is necessary to monitor existing competitors, organize qualitative and quantitative research. For example, segment the target audience (TA) by age and socio-demographic characteristics. Such analysis is necessary to form a portrait of a potential buyer.
Systematization stockholder database of ideas and ideas about the new product: you should collect the opinions of all department heads of the company. For example, if we are talking about an application, you need to discuss with the project participants the expected time of development of the program and its content. The collected ideas and opinions should be systematized and used to set tasks for the next sprint.
Forming a generalized vision of the product and developing directions for its development: it is necessary to create a specification of a new product or service. Here it is important to clearly indicate the main parameters: what is planned to be created, what goals should be achieved, by what criteria success will be assessed, etc.
The essence of the work of a product manager
Source: shutterstock.com
Developing a product roadmap: It is necessary to think through the plan of activities and establish the most important points in the context of managing a new product or service, taking into account business objectives. For example, for some companies, the key parameter is the speed of testing hypotheses.
Developer control: the team's work progress should be analyzed. It is important to identify emerging difficulties and factors that can be improved (for example, you can invite another designer to the team). The work of product developers is divided into separate sprints and organized according to the Agile methodology. The result of each stage of activity should be an additionally created value of the product. This should be a visible or measurable aspect: a new function, a button, or an improvement in the consumer experience.
Testing the minimum viable product (MVP): assessing the minimum viability of the product being created. In other words, it is necessary to find out whether there is enough functionality for consumers to start using the product or service. It is necessary to identify areas for improving the product, analyze marketing indicators, and interview consumers.
For example, you can work with your team to identify the difficulties that users encounter based on user feedback (what functionality is not in demand, what buttons were not pressed, etc.). Based on the results of such work, tasks for subsequent sprints should be formed.
The job description of a product manager includes establishing effective interaction with all interested project participants (developers, product analysts, designers, content managers, investors, company founders, department heads, etc.). The nature, level and order of such communication determines the size of the enterprise.
The product manager must take direct part in developing the product idea and its development strategy, analyzing the requests of the target audience, and establishing priority points within the development of a product or service.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download docu