Digital sales - assisted sales

[muskanislam99]

Today we are witnessing an unstoppable rise of the digital channel , with double-digit year-on-year growth.



But all this growth also brings with it certain commercial problems that require professional solutions. According to various studies, only between 0.08% and 4.9% of visitors to an e-commerce site complete the purchase, which means that a substantial part of the commercial investment made in generating traffic to landing pages is inefficient.



This is why it is very interesting to develop actions that bahrain whatsapp lead allow us to widen the top of the funnel, getting more customers to start their purchasing process, and transforming those customers who have already started to buy. Hence the relevance of Assisted Selling in online processes.



For this, we use different tools, at different stages of the process. To put it simply:



Before starting the purchase, we reduce the customer's uncertainty by facilitating the use of the telephone channel in the most traditional way, or complemented with other channels such as instant messaging . This way, the customer will feel more secure about starting their purchase.


digital sales
During the purchase, we resolve any queries that may arise through the communication channels mentioned in the previous paragraph, and through other technologies specific to the channel. These include those that require us to identify ourselves, such as Click to Call ( call me later or call me now ), as well as anonymous ones, such as establishing a conversation via IP-WebRTC (voice only or voice + video). We can also suggest that the customer initiate one-to-one communication, using different channels (chat -activated through automation processes-, or even telephone).
At this point, improving the User Experience, optimizing findability, fluidity in the process, etc. is a very relevant point.

Finally, nurturing can involve re-contacting leads who have not converted on a first visit. In this way, we can activate digital remarketing campaigns or use, for example, telephone remarketing .


In our experience, using click to call allows us to multiply conversion rates by 4 to 8 times compared to cold list conversion rates; and inbound call allows us to multiply them by 10 times, which represents a very considerable increase in the capacity to generate new business, and can make a difference in the viability of an e-commerce.