CrossX | High LTV User Acquisition & Engagement Platform
Posted: Tue Jan 21, 2025 6:51 am
Table of Contents:
TapNation and Appier's retargeting success in hyper casual games
Developed high-ROI user model for IAA-oriented hyper casual games
Achieved a remarkable 130% ROAS in exceptionally short recoup periods
Pioneering future success with AI-driven solutions
TapNation and Appier's retargeting success in hyper casual games
Watch Jatin's expert insights on Retargeting campaigns. Click here to benin mobile phone number list learn more.
In the competitive landscape of mobile gaming, TapNation sought innovative solutions to enhance user acquisition and retention amid the challenges posed by iOS privacy restrictions. TapNation turned to Appier’s CrossX Retargeting solution to activate their existing high-quality user base, targeting higher-LTV (Lifetime Value) users to sustain its rapid growth. This partnership set a new benchmark for the effectiveness of retargeting campaigns in the hypercasual gaming industry.
Developed high-ROI user model for IAA-oriented hyper casual games
Appier built a customized, high-ROI user model for TapNation's IAA-oriented (In-App Advertising) hypercasual games. This was achieved using Appier’s existing user segmentation model to identify users with higher LTV.
Data collection and model training
The initial stage involved collecting comprehensive data on existing players, including player in-app events data and MMP (Mobile Measurement Partner) events. Critical data points included age group, gender, click times within a day, impression, and IAA events, which bring in ad revenue.
Unlike other retargeting service providers, Appier developed different model features to train IAA game data in response to its different player behaviors compared with IAP games. These IAA-specific features included tracking in-app ad views and IAA events within an hour to train the retargeting model with high precision.
TapNation and Appier's retargeting success in hyper casual games
Developed high-ROI user model for IAA-oriented hyper casual games
Achieved a remarkable 130% ROAS in exceptionally short recoup periods
Pioneering future success with AI-driven solutions
TapNation and Appier's retargeting success in hyper casual games
Watch Jatin's expert insights on Retargeting campaigns. Click here to benin mobile phone number list learn more.
In the competitive landscape of mobile gaming, TapNation sought innovative solutions to enhance user acquisition and retention amid the challenges posed by iOS privacy restrictions. TapNation turned to Appier’s CrossX Retargeting solution to activate their existing high-quality user base, targeting higher-LTV (Lifetime Value) users to sustain its rapid growth. This partnership set a new benchmark for the effectiveness of retargeting campaigns in the hypercasual gaming industry.
Developed high-ROI user model for IAA-oriented hyper casual games
Appier built a customized, high-ROI user model for TapNation's IAA-oriented (In-App Advertising) hypercasual games. This was achieved using Appier’s existing user segmentation model to identify users with higher LTV.
Data collection and model training
The initial stage involved collecting comprehensive data on existing players, including player in-app events data and MMP (Mobile Measurement Partner) events. Critical data points included age group, gender, click times within a day, impression, and IAA events, which bring in ad revenue.
Unlike other retargeting service providers, Appier developed different model features to train IAA game data in response to its different player behaviors compared with IAP games. These IAA-specific features included tracking in-app ad views and IAA events within an hour to train the retargeting model with high precision.