How to distinguish between branding and marketing?
Posted: Tue Jan 21, 2025 6:52 am
Often, newcomers to the workplace confuse branding with marketing. In fact, the two are different concepts. Let's talk about the difference between the two: Branding is, in the final analysis, a feeling that a brand brings to people, covering a personalized emotion, and it consists of a physical product or service. Marketing is a behavior that converts physical products or services into consumption and attracts consumers to buy.
Branding and marketing complement each other. Assuming that a brand fails to convey the characteristics of the brand or the voice it wants to express to consumers, even if a huge amount of money is invested in the market for publicity, it will never get the expected return. It may even be necessary to continue to invest an unlimited amount of money to maintain word of mouth, which is a bit of a loss for the company.
It has to be said that branding is a prerequisite. Before kenya telegram number database preparing to embark on a marketing campaign, you must check in advance what problems your own brand has, and you need to invest as much time as possible in market research, find out who your consumers are, and understand the differences between your own brand and the market... Doing so will undoubtedly save a lot of time and energy for future publicity. So
why do we need to figure out the difference between branding and marketing? Even to understand the difference between the two?
Imagine that the image that a company currently presents to the public is negative, or that the company does not have a brand in the minds of consumers. At this time, even if a lot of money is invested in advertising and promotion, the effect will definitely not be satisfactory. On the contrary, consumers may not even know who you are. In this case, no one will be willing to buy a product they have never known unless they attract consumers at a super low price.
I believe that many companies have faced such confusion, so usually before conducting market promotion, companies need to ensure two points: the first point is to ensure that the company disseminates accurate information to the outside world; the second point is to know where the future development direction is.
In short, brand promotion and marketing are two complementary concepts, and neither is indispensable. However, if you want to maximize the effect and benefits, you might as well start by building your own brand.
Branding and marketing complement each other. Assuming that a brand fails to convey the characteristics of the brand or the voice it wants to express to consumers, even if a huge amount of money is invested in the market for publicity, it will never get the expected return. It may even be necessary to continue to invest an unlimited amount of money to maintain word of mouth, which is a bit of a loss for the company.
It has to be said that branding is a prerequisite. Before kenya telegram number database preparing to embark on a marketing campaign, you must check in advance what problems your own brand has, and you need to invest as much time as possible in market research, find out who your consumers are, and understand the differences between your own brand and the market... Doing so will undoubtedly save a lot of time and energy for future publicity. So
why do we need to figure out the difference between branding and marketing? Even to understand the difference between the two?
Imagine that the image that a company currently presents to the public is negative, or that the company does not have a brand in the minds of consumers. At this time, even if a lot of money is invested in advertising and promotion, the effect will definitely not be satisfactory. On the contrary, consumers may not even know who you are. In this case, no one will be willing to buy a product they have never known unless they attract consumers at a super low price.
I believe that many companies have faced such confusion, so usually before conducting market promotion, companies need to ensure two points: the first point is to ensure that the company disseminates accurate information to the outside world; the second point is to know where the future development direction is.
In short, brand promotion and marketing are two complementary concepts, and neither is indispensable. However, if you want to maximize the effect and benefits, you might as well start by building your own brand.