If we pay attention to what Curata says in one of its studies, more than half of marketers take their buyer personas as a reference when creating content.
Furthermore, using social media as a channel to disseminate our content is an excellent option that we should not waste.
A fact to keep in mind: 60% of consumers interact on social networks with brands they consider trustworthy and from which they buy.
Interesting, don't you think?
2.- Consideration
We want our audience to engage with our content and comment, new zealand business email list share and consume our pieces.
In the consideration phase, we try to present ourselves as a source of inspiration for potential clients.
Let's look at some data that will help us see it more clearly and position ourselves better at this stage:
On average in B2B, customers consume an average of 10 pieces of content before making a purchase.
The average reader spends 37 seconds reading an article, and when the reader finds the article useful and worthwhile, that's when they spend a little more time on it.
74% of companies believe that content marketing improves the quality and quantity of leads they generate.
In line with the above and according to Curata, 15.74% of companies recognize that content marketing is of great help to their marketing teams when it comes to generating qualified leads .
It is also confirmed that the types of content that receive the highest rating and that help the consumer the most in the consideration and lead generation phase are: case studies, ebooks, whitepapers, FAQ pages and newsletters.