3. Analyze your social media competitors

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Sprout’s Social Listening solution helps you take this further with powerful AI and machine learning (ML) technology. These AI insights provide a deeper understanding of your target audience and their preferences, enabling you to create more effective content.

Sprout Social's Listening Word Cloud, which helps netherlands b2b leads users visualize the popularity of certain topics within a specific conversation on social media.
For example, Sprout’s AI-enabled Query Builder provides smart suggestions that build upon existing Listening Topics to capture all of the millions of conversations that can happen around a key topic.

To understand how your social media content strategy is performing, you need to look beyond your own data. A competitive analysis will help spark ideas for your content and create better benchmarks and goals for your strategy.

Analyze competitor social profiles by focusing on the following questions:

How active are your competitors on social? What platforms are they most active on?