What data is being used?

[ishanijerin1]

So, you say "massive amounts of data that have become technologically feasible to collect," but what exactly is that data?

The Ministry of Internal Affairs and Communications has published materials that were the result of a survey about the data that is actually being used most frequently in corporate activities.

[Data used for analysis]

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Source: (2020) "Research on the current status teacher database of measuring and utilizing the economic value of digital data" (Ministry of Internal Affairs and Communications)

Looking at this graph, we can see that a lot of real-world data is already being collected and utilized by sensors and IoT. With the advancement of technology, we can expect to see a future where all information will be digitized, analyzed, and visualized .

Utilizing Web Content Data
In particular, data obtained from content that uses the web as a customer contact point, such as access logs, video and image viewing logs, blogs, SNS article data, etc., is being used more and more compared to five years ago . Data is collected automatically, and its use is further increasing with the advancement of analytical technology.

On the other hand, we can see that rich media content such as images and audio data, such as CTI voice data and image diagnostic data, is being used as data. In recent years, the use of images, videos and audio has also become increasingly important in the field of marketing. As digital transformation accelerates, the use of these web contents and rich media contents will continue to increase.