YouTube has confirmed that it uses click-through rate as a ranking signal

[AsaduzzamanFoysal]

That said, using a keyword in your title does help (at least a little). So I recommend you do that.

For example, one of my videos targets the keyword “SEO tips.”

So I make sure to use this exact term in the title.

Target keywords in video title
2. Write titles that maximize CTR
Unlike Google,

In fact, a YouTube research report states that when it comes to recommending videos to users:

We use a combination of different metrics to determine the quality of list of haiti consumer email recommendations. The main metrics we consider include click-through rate (CTR), long CTR (counting only clicks that resulted in a substantial fraction of the video being viewed), .

— YouTube's Video Recommendation System, Research Gate

In other words: the more people click on your video, the more YouTube will promote it.


But how do you create YouTube titles that people want to click on?

You need to write titles that have a clear benefit...


Without resorting to clickbait.


3. Write SEO-friendly video descriptions