Publishing results is the final step to understand how Googlebot works to offer us search results that are as close to what we are looking for as possible.
This is the result of the two previous steps (crawling and indexing) which, as we mentioned, is like a kind of library.
When the user enters words related to what they want to find, Google tries to whatsapp number australia find the content that most closely matches the user's requests.
He goes to his library and examines which content contains the maximum repetition of words that the user has entered and according to his classification he shows what he considers to be the content that you are looking for.
Factors that Google takes into account for positioning
Google takes into account around 200 aspects so that only the best can position their pages in the first places . Apart from the technical details mentioned above, it will also be necessary to evaluate whether your pages or website meet some of these requirements:
This is nothing new and as we have already mentioned, Googlebot walks through your different pages and the way to do it is through the URLs, so it is useful to adjust to this requirement.
Domain age
Matt Cutt himself, who was the director of the anti-spam department at Google, has stated that this is taken into account but is not a mandatory requirement. To this we must say that the age of the domain directly influences the Pagerank or, in other words, the Domain Authority .
Domian Authority
Domain authority is a small task, it is built little by little, so checking that the age of the domain can be a great help to be considered worthy of the first places.
Keyword density
To calculate it, you just need to use a CMS like WordPress, because one of its plugins will tell you how the keyword density changes as you type.
Site or page loading speed
Google can evaluate the performance of your website or page from the user's browser to determine how fast the site is when requested.
Constant content update
A requirement that can add value not only to positioning, but is a great reason to boost Googlebot visits .
Constant updating of a specific page
Perfect for blogs or, in the case of eCommerce, the creation of a new product with content in its file.
Quality links
This has to do with authoritative sites that link to your website. To achieve this, you can develop Link Building or Guest blogging techniques.