Outdoor clothing brand The North Face partnered with breast cancer organizations Boarding for Breast Cancer and Breast Cancer Prevention Partners for over fifteen years. The aim is to support their work for wellness and recovery in the outdoors.
The outdoor brand creates outdoor clothing that raises awareness but also funds. All items are pink-themed to reflect the breast cancer logo and the campaign includes breast cancer survivors like a clim germany phone number list ber, Louise Mousseau.
Listen to our podcast on marketing for nonprofits for tips and information.
8) Develop a social media crisis plan
When you are active on social issues, there’s always a chance, especially on social media, that reactions are not always positive.
That's why you need the plan to prepare for a social media crisis. In the face of public backlash or negativity, the response must be coordinated, aligned across platforms, and well thought through.
You need to have decided on a tone of voice, have access to content that can help form a reply and have a spokesperson that knows how to respond to media if required. Your response also needs to be quick but measured, do not wait too long to react as things may snowball.
“When it comes to social responsibility, consumers are looking for brands to show them – not just tell them – what they’re doing,” Sheila McLean, president of Markstein, mid-Atlantic said in a press release about recent research. “Navigating these expectations is not easy. Brands need a much deeper understanding of their customers’ values as they chart their own social responsibili