With more than 1.18 billion unique accesses per day, the network already has more than 140 million active users in Latin America alone.
Can you imagine that? The chances of your audience being connected to Facebook right now are sky-high!
Therefore, it is essential to understand how the dynamics of philippines phone number this social network work, especially if you are a supporter of organic searches, that is, the income generated by users that does not depend on paid advertisements outside the network, but on their interests and knowledge on the network.
Here on the continent, Facebook is at the top of the list of the most used social networks , which indicates that it is still far from being overtaken by WhatsApp or YouTube , considered avid competitors for the smartphone screen.
But do you know how to keep your posts at the top so that at least a percentage of those 140 million users on the continent can find them?
Mastering the secrets of Facebook is what sets a social media professional apart, and it may also be what you need to make your next digital strategy successful!
Curious? Keep reading because today we will teach you everything you need to know about Facebook's algorithms.
What is the Facebook algorithm?
Facebook's algorithm is a resource used to primarily determine what is placed first in the feed on the main screen.
It is estimated that an average user has access to at least 1,500 posts a day, but in the end, only pays attention to 20% of that.
To understand what really interests the user, the network uses a series of individual factors (more than 100,000) that try to translate what is different about that 20% compared to the rest. And with the data collected, it goes on to look for combinations, defining what the user should or should not see in the list on their main screen.
Many of these factors take into account not only the user's interests, but also their behavior on the network, how long they spend on a certain type of publication, the use of available resources (with reactions, sharing, reporting, etc.) and the interaction with their friends.