Membership in exclusive groups and programs
By offering the client to become a member of a closed community, the company emphasizes how important and valuable he is. This is very nice. Such a gift allows you to form a group of brand fans. Its members are offered participation in closed sales and promotions, as well as personal discounts and attractive terms of the affiliate program.
Opportunity to participate in an interesting offline event
It can be a master class on a specific topic, a meeting or a party. This option is appropriate if a large number of online store customers live in one city or region.
Opportunity to participate in an interesting offline event
Source: shutterstock.com
Such an event can be a reason for presenting new italy business mailing list products, various tastings. Invitations to it can be sent via social networks or by e-mail. When the meeting is over, it is definitely worth publishing photos and videos from the event on the company's pages on the Internet.
Free individual consultation
Recommendations on assembling sets when buying clothes, a nutrition and training plan when buying sports equipment can play such a role. This valuable addition will be a great incentive to order the product. A shortage trigger will help to enhance the effect. An example is offering a free consultation to the first three of today's buyers.
An ex
pensive gift
Large popular brands often practice this. They choose a client who is truly loyal to the company and give him a special gift - a car, an apartment, a smartphone, a smart watch, a gym membership, a year's supply of water - depending on their field of activity and the budget they have.
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
What is better not to give to clients
Below we will list those gifts that it is better to refuse to give.
Typical gifts
Mugs with brand symbols, standard shape, dull calendars, cheap notebooks and diaries. A person may think that you are giving him a gift not sincerely, but out of necessity, or simply getting rid of last year's supplies.
Statues
It is simply impossible to imagine a more senseless and strange gift. Often, the figurines simply gather dust on the shelves of sideboards or are sent to the trash. Buying them will only bring you losses and no benefit.
Aroma lamp and oils
Such gifts for clients are dangerous because it is almost impossible to guess the client's preferences when presenting them. For many, such lamps are useless, and for allergy sufferers, they can be harmful.
Clothes, cosmetics and perfumes
Such a gift may be misunderstood by the recipient. And guessing the size of the clothes is often very difficult.
Houseplants
This surprise can cause conflicting feelings in the client - both joy and slight bewilderment.
Houseplants
Source: shutterstock.com
If you find out that the person is a flower lover, you can give him succulents or a low-maintenance plant growing in a bright pot with a cheerful design. If you do not have such information, it is better to refuse such a gift.