What is complementary selling?
You've probably gone into a store for something you need and left with a few other things that are related to the one you wanted to buy. You buy shoes and the salesperson offers you additional inserts or polish?
Such activities are nothing more than complementary sales (Cross-selling) , which you can often encounter online. Online stores often offer their customers additional products, related to the main one during shopping. When buying a phone online, in most cases you will be informed and encouraged to decide on a protective glass or case.
Increase your sales with cross-selling activities
If you run an online store , then complementary sales are something you should use. Offer your Customers something costa-rica mobile phone numbers database extra while they are shopping. The user added a coffee machine to the cart? Everyone knows that coffee is an essential addition, so offer it to the Customer before paying for the equipment.
You will not lose anything on these activities, and you can gain a lot. Additionally, you can offer free delivery in the case of selecting several necessary products, for the main purchase. If the Customer has not yet paid for a given product, there is a chance that he will decide to buy a larger number of products proposed by you and related to the Customer's main choice.
Offering complementary products to your customers' purchases, which translates into greater profits for your company. Sometimes users forget that it is worth buying a few things to the product they have decided on.
Many sellers find that recommending specific products that are closely related to the main purchase translates into their selection during the customer's final decision.
Cheaper in a set!
One of the possibilities of complementary selling is also creating sets, which will make the user save on buying in a bundle. Do you sell printers?
Offer it in a set with inks and printing paper at an attractive price, and you will see how many people will decide to buy the whole set. In the case of complementary sales, it is worth creating interesting product descriptions that will encourage them to buy.