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If you are going to optimize your budget, you need to know which elements russian email address re considered 'digital marketing' and which are not. For many companies, if it's online, then it's considered digital marketing, but not every activity or service may fall under the marketing umbrella.
By deciding what’s included and what’s not, you can focus on the right platforms. Some of the activities to consider include:
SEO (Search Engine Optimization) – Some senior marketers may not consider SEO or organic traffic a marketing activity, but it is a valuable tool when it comes to driving traffic and producing qualified leads. Check out some useful SEO reporting tools and a free checklist.
Social Media – The people in your target market are likely to use social platforms like Facebook, Instagram, X and LinkedIn, and social is becoming a massive source of qualified prospects for many companies.
PPC (Pay-Per-Click advertising) – This is often thought of as the gold standard when it comes to online marketing since you only pay when someone clicks on your ad, and you can target based on tight demographics. (Check out this PPC for eCommerce tracker to help with your campaigns)
Email Campaigns (inbound marketing) – A 'pull' rather than 'push' type of strategy, email marketing continues to be a valuable way to market to people online.