For this reason, in this article we want to delve deeper into the concept of “ Sales Force ” and its importance in any company, without exception.
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What is the sales force?
The sales force could be defined how to get philippines number for whatsapp as all the resources, both human, material and digital, that a company has to sell its products or services .
Therefore, the sales force can include everything from sales to marketing departments, materials such as portfolios or commercial brochures, to digital materials such as e-commerce itself, customer and sales management tools, or digital marketing campaigns.
The sales force encompasses everything that is invested in to obtain a higher return on sales.
Types of sales forces
As we mentioned in the previous point, the sales force encompasses resources of different kinds within the company, so the sales forces of a company can be divided as follows:
Depending on the type of resource
Human sales forces
These are all people who are directly involved in the sale of the company's products. This category of sales force would include all employees who make up departments such as sales, marketing or, depending on the type of business, we could also include people who serve customers directly, such as a saleswoman in a clothing store.
Material sales forces
Although advertising campaigns are increasingly digital, material resources such as a product catalogue or a billboard in a strategic location still work in certain sectors.
Digital sales forces
They are increasingly used, and we can include digital assets focused on increasing sales . This can range from e-commerce itself to digital online advertising tools used in digital marketing strategies .
For example, in a company that sells products online, campaigns carried out on Google Ads are likely to have a significant impact on its total sales force, since Google is the largest online sales channel, and most users will enter through this search engine.