Then there is search engine powerhouse israel email list Google. Google has stated that social media doesn’t directly affect search engine rankings but some groundbreaking studies have proven a correlation between rankings and social shares. No one knows for sure but we do not that Social Media plays an indirect role in rankings and this is something marketers cannot ignore.
4 Points Marketers Should Consider When it a
1. Social Links and your Search Ranks
We know, based on Google's statements, that social signals do not add to your website's authority. However, does Google consider these links to be authoritative backlinks? Think about it like this: if a blog post you share on Facebook goes viral, would those links boost your search rankings?
According to While Cutts, Google crawls social website for information in the same way it does other sites, stating: “Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.”
Cutts stated this in 2014 and since then, Google hasn't commented on the issue further. But as this conversation continues to grow in marketing circles, a study by Optinmonster in 2019 stated that social popularity does indeed help Google rankings.
Therefore, social media may not directly impact search ranks but links published to social media can be seen as credible backlinks, ultimately improving your page rank.