Hotel Positioning: The Digital Formula to Achieve Top Positions
Posted: Sun Dec 22, 2024 8:10 am
Hotel positioning is a task that is always in high season. It requires a lot of time to analyze the environment, design and develop Digital Marketing strategies that help each establishment stand out among so much competition.
Unlike other commercial sectors, tourism and in particular the accommodation singapore business mailing list sector, have their own ecosystem in terms of marketing, positioning and sales.
Factors such as popularity become very important when considering the opinions of others ; ratings on platforms such as TripAdvisor or on social networks themselves are decisive for users when booking their accommodation.
New technologies have even changed the way tourists research their next holiday destinations. They are no longer just places or spots, users choose experiences, a complete package of sensations that also depend on the facilities that the accommodations can offer them.
There is a lot of information on the Internet, so it is important to have an attractive content offer available to users, to encourage conversation and the evaluations of those who have visited us. Everything counts when potential visitors are debating which option to choose.
This involves not only keeping our digital communication channels, such as blogs and social profiles, up to date, but also having an optimized website and, why not, a mobile application.
“66% of guests consider several hotel companies and visit many websites before booking, so perfecting the performance of a hotel's digital channels is essential to reach customers with a timely and relevant message,” says Mercedes Oblanca, director of Accenture Travel in an interview with Hosteltur.
Key Factors in Hotel Marketing
Wihp, the Digital Marketing agency for all-inclusive hotels , supports four key elements of marketing to achieve hotel positioning that we will briefly explain below.
1. Popularity
The agency defines this point as one that is essentially determined by the number of searches a hotel receives, the ratings it obtains on platforms such as TripAdvisor and mentions on social networks.
The key to cultivating and strengthening this element remains good service, which will never go out of style. Word of mouth, quality and updated offers continue to be key to generating good ratings and conversation about our hotel.
2. Competitive Rates
Availability and rates are another key element when deciding where to book a hotel, as they are the number one decision factor in most cases, according to Wihp.
At this point, it is vital to research the competition, but it is necessary to select establishments with which you share similar conditions. Do not compete with hotels that have marked differences in services, location or infrastructure, for example.
[Tweet “Building a brand takes time but it’s worth every minute of effort”]
3. Brand Protection
Building a brand takes time but it is worth every minute of effort. Branding actions strengthen our image and allow us to have greater credibility among our users.
Building a digital identity through tools such as a website, blog or mobile app makes it easier to have higher percentages of direct sales, and not depend as much on reservation platforms such as Booking or Trivago, to name two.
Unlike other commercial sectors, tourism and in particular the accommodation singapore business mailing list sector, have their own ecosystem in terms of marketing, positioning and sales.
Factors such as popularity become very important when considering the opinions of others ; ratings on platforms such as TripAdvisor or on social networks themselves are decisive for users when booking their accommodation.
New technologies have even changed the way tourists research their next holiday destinations. They are no longer just places or spots, users choose experiences, a complete package of sensations that also depend on the facilities that the accommodations can offer them.
There is a lot of information on the Internet, so it is important to have an attractive content offer available to users, to encourage conversation and the evaluations of those who have visited us. Everything counts when potential visitors are debating which option to choose.
This involves not only keeping our digital communication channels, such as blogs and social profiles, up to date, but also having an optimized website and, why not, a mobile application.
“66% of guests consider several hotel companies and visit many websites before booking, so perfecting the performance of a hotel's digital channels is essential to reach customers with a timely and relevant message,” says Mercedes Oblanca, director of Accenture Travel in an interview with Hosteltur.
Key Factors in Hotel Marketing
Wihp, the Digital Marketing agency for all-inclusive hotels , supports four key elements of marketing to achieve hotel positioning that we will briefly explain below.
1. Popularity
The agency defines this point as one that is essentially determined by the number of searches a hotel receives, the ratings it obtains on platforms such as TripAdvisor and mentions on social networks.
The key to cultivating and strengthening this element remains good service, which will never go out of style. Word of mouth, quality and updated offers continue to be key to generating good ratings and conversation about our hotel.
2. Competitive Rates
Availability and rates are another key element when deciding where to book a hotel, as they are the number one decision factor in most cases, according to Wihp.
At this point, it is vital to research the competition, but it is necessary to select establishments with which you share similar conditions. Do not compete with hotels that have marked differences in services, location or infrastructure, for example.
[Tweet “Building a brand takes time but it’s worth every minute of effort”]
3. Brand Protection
Building a brand takes time but it is worth every minute of effort. Branding actions strengthen our image and allow us to have greater credibility among our users.
Building a digital identity through tools such as a website, blog or mobile app makes it easier to have higher percentages of direct sales, and not depend as much on reservation platforms such as Booking or Trivago, to name two.