Are you clear on what ROI is? If not, read our article: How to Measure the ROI of Content Marketing
This is a well-known metric in the business world. Calculating the Return On Investment ( ROI) in your company is key to helping evaluate the performance of your campaigns. No matter what marketing activity you are implementing in your company, the return on investment will determine the future of this activity.
Web Traffic and related data:
This is also a very basic metric. It is essential to know the traffic on your website in order to calculate the effectiveness of your digital marketing strategy efforts .
The number of sessions, their duration, the number of visits to a certain page, the bounce rate and the number of users are valuable web traffic metrics that you should know.
Social Media Metrics:
It is no news that social media provides one of the most important metrics, as the conversion rates that can be achieved with them are high and more than 1.8 billion people use these platforms worldwide.
Platforms like Twitter, Instagram, Facebook, LinkedIn, and Pinterest provide you with a number of numbers that are worth analyzing. These numbers should be monitored in order to measure the effective contribution of social media to online conversions.
Landing Page Conversion Rate:
Do you know what a Landing Page is? If not, read our article: Learn How to Make a Landing Page
Knowing the conversion rate is vitally important for making decisions when modifying the page to achieve more and better results.
A good, well-optimized landing page may have little traffic but a high conversion rate, while a poorly-optimized landing page may have a lot of traffic but very low conversions.
Once you have completed all the steps to have the necessary KPIs for your email lists uk company, you can breathe a sigh of relief and shout victory because you have completed one of the most difficult parts of the entire process.
Now you have to establish the time periods in which you will measure each KPI, compare them, analyze them and make the relevant decisions for the good of your business.
2 Tools to help you track your KPIs:
We already know that it is very important to properly monitor the KPIs implemented. You will also realize that sometimes this is not very easy to do.
For this, we recommend two free online tools that will help you track your KPIs.
Google Analytics
Google Analytics is a very famous and practical tool that gives you all the information about the traffic that reaches your website, determined according to various categories: type of audience, acquisition method, behavior, conversions that are carried out on it, among many others.
This platform is a goldmine. While it does have a learning curve, it is totally worth it to understand how it works.
SIMPLE KPI:
Symple KPI is an online tool that offers you impressive ease of use for recording your KPIs. It provides you with everything you need to create, manage and monitor all your Key Performance Indicators (KPIs) with extraordinary efficiency.