Email Marketing: What is it and how to create a campaign?
Posted: Sun Dec 22, 2024 8:18 am
Over the years, email marketing has become an essential part of any digital marketing and communication strategy. But what exactly is it? What is its purpose? How should an email marketing campaign be carried out to be truly successful?
Throughout the article you will find the answers to all these questions and other details related to one of the most widely used marketing techniques of the moment to increase sales, inform about promotions and build customer loyalty, among other things.
Keep reading and discover all the ins and outs of email marketing!
table of contents [ show ]
What is email marketing?
Email marketing is one of the marketing and communication techniques that uses email to capture the attention of potential customers . It is one of the ideal channels for canada whatsapp number list carrying out certain marketing actions because it allows the content of the email to be adapted to each type of consumer, obtaining a good ROI (return on investment).
Obtaining a good ROI through this channel involves adapting the content and not sending mass content to the entire audience, without segmenting or changing the emails.
It is one of the best marketing techniques because despite being direct, it is not invasive, since it is the audience itself that has decided to receive that email.
Do you dare to try it?
What is email marketing for?
Below, we detail point by point what email marketing is for and everything it can do for you:
Email marketing is a technique that helps maintain contact with potential customers who wish to receive brand information, promotions, etc.
It is a channel to deliver relevant information to customers .
This technique will also help you stay top of mind with your target audience.
Email marketing can also help you obtain and learn about your audience's opinions .
Another thing it can do for you is help you generate engagement .
In addition, it can help you develop content marketing strategies, strategies in which you can distribute promotional content about specific products or services.
Throughout the article you will find the answers to all these questions and other details related to one of the most widely used marketing techniques of the moment to increase sales, inform about promotions and build customer loyalty, among other things.
Keep reading and discover all the ins and outs of email marketing!
table of contents [ show ]
What is email marketing?
Email marketing is one of the marketing and communication techniques that uses email to capture the attention of potential customers . It is one of the ideal channels for canada whatsapp number list carrying out certain marketing actions because it allows the content of the email to be adapted to each type of consumer, obtaining a good ROI (return on investment).
Obtaining a good ROI through this channel involves adapting the content and not sending mass content to the entire audience, without segmenting or changing the emails.
It is one of the best marketing techniques because despite being direct, it is not invasive, since it is the audience itself that has decided to receive that email.
Do you dare to try it?
What is email marketing for?
Below, we detail point by point what email marketing is for and everything it can do for you:
Email marketing is a technique that helps maintain contact with potential customers who wish to receive brand information, promotions, etc.
It is a channel to deliver relevant information to customers .
This technique will also help you stay top of mind with your target audience.
Email marketing can also help you obtain and learn about your audience's opinions .
Another thing it can do for you is help you generate engagement .
In addition, it can help you develop content marketing strategies, strategies in which you can distribute promotional content about specific products or services.