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Posted: Sun Dec 22, 2024 8:19 am
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Digital Marketing Models: 4P and 4C
The marketing model based on the four planning coordinates - product, price, place and promotion - is an outdated strategy. Today, modern research suggests that it is effective to track other indicators for closer interaction with the buyer. The 4C concept suggests that you need to pay attention to the needs and desires of the potential buyer of your services or goods.
1. Define your long-term goals and answer the question: “Why did you decide to use digital marketing? ” Thanks to the promotion strategy, you can attract more customers at a lower cost.
2. Create a portrait of your target audience . Focus and whatsapp australia think about what your service consumers or product buyers look like – describe their appearance, desires, goals and capabilities. After all, you want to offer them a solution to their problems, so you should know as much as possible and understand them.
3. Create a content plan for the next month for each communication channel. This will help attract a larger audience to your product or service. Create interesting and useful content – regularly post videos, photos, and publish articles.
4. You need to distribute information where your future clients are. These are communities on the Facebook network, where serious people are registered, or maybe Odnoklassniki, where the female audience predominates, or the VK network, where you need to focus on youth content.
Secrets and models of digital marketing
Secrets of Digital Marketing. Model 4C
Digital Marketing Models: 4P and 4C
The marketing model based on the four planning coordinates - product, price, place and promotion - is an outdated strategy. Today, modern research suggests that it is effective to track other indicators for closer interaction with the buyer. The 4C concept suggests that you need to pay attention to the needs and desires of the potential buyer of your services or goods.
1. Define your long-term goals and answer the question: “Why did you decide to use digital marketing? ” Thanks to the promotion strategy, you can attract more customers at a lower cost.
2. Create a portrait of your target audience . Focus and whatsapp australia think about what your service consumers or product buyers look like – describe their appearance, desires, goals and capabilities. After all, you want to offer them a solution to their problems, so you should know as much as possible and understand them.
3. Create a content plan for the next month for each communication channel. This will help attract a larger audience to your product or service. Create interesting and useful content – regularly post videos, photos, and publish articles.
4. You need to distribute information where your future clients are. These are communities on the Facebook network, where serious people are registered, or maybe Odnoklassniki, where the female audience predominates, or the VK network, where you need to focus on youth content.
Secrets and models of digital marketing
Secrets of Digital Marketing. Model 4C