Buyer Persona and Buyer Journey
Posted: Sun Dec 22, 2024 8:22 am
Once you have acquired customers, you need to retain them. At this stage, you must keep them satisfied, offer them useful and interesting information and take care of your potential prescribers to convert sales into recommendations.
Inbound Marketing Video
Pau Valdés, an expert in the methodology that encompasses Inbound Marketing techniques, explains what this phenomenon is about and how it helps companies and brands survive in such a demanding market.
Before writing any content, you need to know who you are writing to. For example, imagine taiwan business email list you have a company that sells technological equipment, including smartphones.
“Buyer persona and Buyer Journey are two pillars of #InboundMarketing.”
Now, a potential customer named Pedro dropped his phone in the water, which means that Pedro has a problem.
What are the common questions this character might ask? He might start by searching for “how to dry out a smartphone” so he can fix it, but he tries everything and the phone still won’t turn on.
Next, Peter begins to look for other solutions. What solutions can your business provide to Peter at this point in his problem?
Knowing that Peter isn’t going to search for your store by its exact name yet, he might start by searching for “waterproof smartphone” or “top 10 phones of 2016.”
There you can find out that you have all those phones in your store and that you can also make your purchase without getting up from your PC.
But how do you get to know who Peter is? And why is it that instead of searching for: 'how to dry a smartphone?', he didn't search for 'I dropped my phone in water, what do I do?'
This is achieved by creating your Buyer Persona , because you can't just write any blog post, you have to write the right posts so that your potential client can find you.
“You have to write the right blog posts so that your client finds you #InboundMarketing.”
A Buyer Persona is a semi-fictional representation of your ideal customer based on research and surveys conducted with real customers about demographics, behavioral patterns, motivations, goals, and challenges.
By knowing your buyer in this way, it will be easier for you to understand how they communicate and what language they use in their search.
But that's not all. When we do a search on the Internet, we do it for different reasons:
Because we have a problem but we don't know what it is or how to solve it.
We already know the problem.
We are looking for a solution to this problem that we have already identified.
This is what is called the Buyer Journey , and it is nothing more than understanding that Inbound Marketing is Content + Context.
When do I need to talk about my business? What problems does my client have? How can I entertain my prospect with the content I publish on my blog? These questions are answered by studying the three stages of the buyer:
“#InboundMarketing is Content + Context.”
The stage of awareness or discovery
This is when the perspective is experiencing and expressing the symptoms of a problem or opportunity. They are doing the research to more clearly understand and give a name to their problem.
Inbound Marketing Video
Pau Valdés, an expert in the methodology that encompasses Inbound Marketing techniques, explains what this phenomenon is about and how it helps companies and brands survive in such a demanding market.
Before writing any content, you need to know who you are writing to. For example, imagine taiwan business email list you have a company that sells technological equipment, including smartphones.
“Buyer persona and Buyer Journey are two pillars of #InboundMarketing.”
Now, a potential customer named Pedro dropped his phone in the water, which means that Pedro has a problem.
What are the common questions this character might ask? He might start by searching for “how to dry out a smartphone” so he can fix it, but he tries everything and the phone still won’t turn on.
Next, Peter begins to look for other solutions. What solutions can your business provide to Peter at this point in his problem?
Knowing that Peter isn’t going to search for your store by its exact name yet, he might start by searching for “waterproof smartphone” or “top 10 phones of 2016.”
There you can find out that you have all those phones in your store and that you can also make your purchase without getting up from your PC.
But how do you get to know who Peter is? And why is it that instead of searching for: 'how to dry a smartphone?', he didn't search for 'I dropped my phone in water, what do I do?'
This is achieved by creating your Buyer Persona , because you can't just write any blog post, you have to write the right posts so that your potential client can find you.
“You have to write the right blog posts so that your client finds you #InboundMarketing.”
A Buyer Persona is a semi-fictional representation of your ideal customer based on research and surveys conducted with real customers about demographics, behavioral patterns, motivations, goals, and challenges.
By knowing your buyer in this way, it will be easier for you to understand how they communicate and what language they use in their search.
But that's not all. When we do a search on the Internet, we do it for different reasons:
Because we have a problem but we don't know what it is or how to solve it.
We already know the problem.
We are looking for a solution to this problem that we have already identified.
This is what is called the Buyer Journey , and it is nothing more than understanding that Inbound Marketing is Content + Context.
When do I need to talk about my business? What problems does my client have? How can I entertain my prospect with the content I publish on my blog? These questions are answered by studying the three stages of the buyer:
“#InboundMarketing is Content + Context.”
The stage of awareness or discovery
This is when the perspective is experiencing and expressing the symptoms of a problem or opportunity. They are doing the research to more clearly understand and give a name to their problem.