Another fundamental assumption of progress marketing is to go beyond the concept of RFM , Frequency and Monetary value.
Let's take for example two customers who share the same socio-demographic malaysia phone number example profile, who consume the same number and types of products in the same period of time. Well... For marketing purposes these two people fall into the same audience segment , but in reality they are different consumers.
By analyzing in detail the behaviors of both consumers, their approach to the brand and the product, it is possible to read nuances that would otherwise be impossible to see and thus create personalized messages that go beyond the macro-targeting we are used to today.
Finally, to do progress marketing it is necessary to think and act in real time . Too often we analyze the data after the campaign has ended, reading the data in a summary way.