Knowing how that Buyer Persona behaves on Google in order to have a coherent SEO strategy specialized in B2B is important.
they consume and need to solve problems or evolve is also how to get australia whatsapp number important. Analyzing their behavior on social networks, etc.
Not “existing” in those early stages or not aligning sales teams with Marketing in order to generate brand image and capture leads that sales can continue, will mean that this B2B sales (and marketing) process design does not work.
How do people in my organization participate in the perceived customer experience?
Do I sell products through my salespeople or help my clients with my organization, value proposition and expertise?