While operational emails ensure your customers receive critical information, transactional emails respond to specific user actions.
Operational Emails
These emails are sent regardless of the recipient's philippine phone number subscription preferences and generally do not contain promotional content.
Common examples of information that these types of emails may contain:
Notifications of changes in terms and conditions.
Security alerts.
Updates that require action from the client.
Mandatory communications by regulation.
The main characteristic of these emails is that they do not require the explicit consent of the recipient to be sent, since their content is essential for the proper functioning of the services or the contractual relationship with the client.
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Requirements to be able to send operational emails
In order to send Operational Emails in Marketing Cloud Account Engagement , you must first review your Pardot account settings and make sure you have the correct settings:
Access the Administration tab in Pardot.
Go to Account Settings and make sure Operational Emails is enabled.
When you are in the process of creating the email , you will need to make sure that you select the Operational Email option in the Content Type section. Operational emails can only be sent through the List Emails feature.
Transactional emails
On the other hand, transactional emails are emails that are sent in response to a specific action performed by the user . These emails are personalized and relevant to the user's activity, and usually include: