And third, study what marketing channels your competitors are using. If certain channels are already working well for your competitors, they will probably work well for you, too.
Use Semrush's Traffic Analytics tool to see which marketing channels your competitors are using.
Open the tool, enter your competitor's website and click " Analyze ".
An example of a competitor's domain entered into the Traffic Analytics search bar
Next, go to the “ Traffic Path ” tab. You’ll see which marketing channels are driving the most traffic to your competitor’s website.
Traffic Path tab of the Traffic Analysis report
If you see that most of the traffic is coming malaysian numbers directly, it means that they are very focused on branding and traditional advertising.
But if you see that a significant portion of their traffic is coming from organic searches, it indicates that they have a solid SEO strategy .
And if email is a major source, it's clear that they are effectively leveraging email marketing .
This information is very useful for your marketing analysis, so use this data to prioritize your own marketing channels.
Analyze the Competitor Rankings
with the Organic Research Tool
Try it for free →
ADS illustration
4. Know your target audience
The next step is to focus on the people who really matter: your target audience .
Successful companies solve a problem for someone. Your job is to find out who that someone is. To avoid wasting your resources.
So where do you start?