Who needs a B2B portal?
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Any business gives good results provided that business email lists uk processes are automated, operational efficiency and control over transactions is ensured. All this can be achieved by developing a B2B portal. In what cases is it critically necessary?
Disorganization of internal business processes . With the help of the portal, a sequence of transaction stages is formed, the functions of managers are distributed, interaction with clients is simplified and established.
A large number of product categories . If the catalog contains many items that are difficult to process manually, the portal allows you to automate work with them and quickly put things in order.
Low customer loyalty . Portal mechanisms allow to take customer service to a new level. The loyalty program helps to maintain and expand the customer base.
Business development, product range expansion and increased workload for staff . Standard tasks can be performed automatically via the portal to allocate more time to solving priority issues.
Low level of digitalization . Using the online service, you can organize remote interaction with clients and conduct electronic document management.
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Types of B2B portals
Technical features of the B2B system:
High security and safety of confidential user data due to protection from unauthorized access. To access the platform, you must receive a personal invitation from the administrator with confirmation of registration or log in using the provided login and password.
For an individual user profile, it is possible to set up different access levels - then representatives of each branch can use the personal account, and management rights will be divided between users.
Integration with accounting systems such as ERP and CRM. Using modules, you can exchange data with internal customer systems.
Based on the specifics of doing business and the task at hand, several types of B2B systems can be distinguished.
Supplier Platform (SRM Portal)
By means of SRM systems, the company organizes work with new or existing suppliers during tenders and auctions. A similar scheme is used by the large retail chain Magnit, which purchases products from other suppliers through the portal.
Most online platforms allow you to perform transactions through your personal account. This includes planning and making purchases, conducting tenders, sending documents, handling complaints, etc.
Systems for dealers and distributors
Services for dealers and distributors are used by manufacturers to sell products to intermediaries. In particular, the popular alcohol brand Pernod Ricard does not distribute its products itself, but sells drinks to distributors on one of these platforms. Through distributors, drinks are supplied to dealer networks and are purchased by end consumers there.
Typically, such systems provide a full set of information about the product, including advertising information. It is possible to purchase the required number of units of goods at individual prices, track the status of purchasing processes, and send claims. There are mechanisms to support dealer networks in order to ensure a higher level of sales.
B2B Client Systems (Client's Personal Account)
B2B portals operate like regular online stores, with the difference that the products sold here are purchased by companies and are intended to solve business problems. An example of such transactions would be the purchase of cement by a construction company for the construction of facilities or the purchase of equipment by a company for an office.
B2B Client Systems (Client's Personal Account)
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By visiting the specified portal, you can familiarize yourself with the assortment of the manufacturer or wholesale supplier, and then place an order and pay online. In addition, the system allows the user to find out detailed information about the product, its current availability, special offers, order fulfillment times, and can recommend similar products by analyzing the actions taken.
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Alexander Kuleshov
Alexander Kuleshov
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