Of course, Instagram had its problems before the TikTok war started. Last year, The france companies email list Wall Street Journal published internal research showing that one in three girls think Instagram makes body image issues worse and that the social app is causing anxiety and depression. The company knew about these problems but thought more about profits than public well-being. But issues aside, the “essence” of why people were on Instagram (in my user opinion), held true. And then, that changed. Suddenly, the main button is no longer to upload content but to navigate on reels.
Our feed increasingly shows less of the people and brands we follow and more algorithm recommendations. Brands and creators find themselves almost “forced” to post reels to get engagement. And if you, like me, are on Instagram for content that goes beyond short videos… you might start to feel a little cornered. Last but not least Instagram is (still) one of my favorite personal social media channels. But we are losing so many interesting formats on the app, little by little. We are becoming orphans of what was once Instagram (without, for now, any other social network to replace it), and we are being left with two TikToks.