Keep on breaking local barriers all over the world, the author Erin Meyer reflects on france companies email list possibilities and practices to navigate through cultural differences, and to have people from such diverse backgrounds work in harmony together. Share Marketers Are Too Focused on Tactics But Should Look More Towards Strategies Fábio Miranda Fábio Miranda May 31, 22 | 4 min read ✓ Human crafted content Updated: May 5, 2023 be a strategic marketer Need content for your business? Find top writers on WriterAccess! Try for free 48% of marketers have chosen social media marketing as their top area of desired growth, while other essential skills are being neglected.

Recently, Unsupervised surveyed 748 marketers to better understand their preferences regarding tools, professional aspirations, and goals. Two research findings caught my attention: 1) The Marketing departments’ weakest skills. 2) Marketers’ goals and aspirations: the top areas of desired growth. That’s why I decided to write this article to discuss the importance of being a strategic marketer and about essential Marketing skills. The Departments’ Weakest Skills According to the research, 39% of respondents said that email marketing and writing are the Marketing departments’ weakest skills. This email marketing data is very concerning, especially because 68% of the survey participants were B2B marketers.