PROBLEM: Despite the fast pace and progress, the IT sector uk number list often seems to not be keeping up with the importance of Marketing. Information Technology is a sector in which Inbound Marketing makes perfect sense, especially those that operate in a B2B Marketing context.
How can Marketing help?
Transform technical language into business language;
Reduce intangibility;
Focus content on responding to the pain points and aspirations of potential customers;
Simplify concepts;
Investing in an Inbound Marketing strategy for your IT company is extremely important, because the content generated online can be transformed into a real lead generation machine.
More than just a visually well-designed website with interesting features, it is necessary to invest in quality and educational content. Producing relevant content should be on the list of priorities and not just a stage of “an additional strategy”. Content is the greatest ally of the sales team and the growth of the brand in the market.
This is where the Purchase Journey comes in, as it is through it that you can provide an excellent experience to the potential customer, communicating the right content to them, at the ideal time.
Below we present an infographic explaining what the Purchase Journey is and how it can help develop a set of Inbound and Outbound Marketing initiatives that aim to educate, engage and convince.